When did the holidays become all about trampling over people for a $49 flatscreen TV?
TJMaxx, Marshalls and HomeGoods stores would rather you stay home with your family on the holidays. Then, shop our family when you're ready to find great gifts at great savings, every day.
This integrated campaign included eight TV spots, an online engagement campaign, and signage in over 2,500 stores across the country. We even created custom "Bring Back the Holidays" wrapping paper and shopping bags...both of which sold out in less than a week.
Online comments celebrating the brand's unique POV on the holidays increased 700%, and holiday sales spiked by 21%. Ho Ho Ho!