"Nationwide is on your side" is one of recognizable taglines in the history of advertising.
In this campaign, we took the seven notes from the Nationwide jingle, and added infinitely to it by partnering with various musicians from jazz, country and pop genres:
Leslie Odom, Jr. from Broadway's "Hamilton"...country crooner Brad Paisley...and Rachel Platten, the singer behind "This is My Fight Song."
We wrote music and lyrics that started with the seven famous Nationwide notes. And soon got people listening, caring and sharing a musical campaign from an insurance and financial services company.