A full two minutes of ad space during the Academy Awards, and two whole tons of elephant, live on the set.
This epic spot for American Express starred Ellen DeGeneres, was shot by Bryan Buckley, and won Ogilvy New York its first-ever Emmy Award for Best Commercial.
A new campaign for IBM that celebrates problems and the people who tackle them. Shot by the Mercandantes on five continents over ten long days, the only problem here was a total lack of sleep.
Winner of a Cyber Lion, a Film Lion, at the One Show and the Art Director's Club, this street art installation became a showstopper on the streets of New York.
Directed by Tim Godsall.
If you're homeless, a haircut is an unthinkable luxury. But Philips Norelco believes that everyone should feel their best. So we partnered with New York celebrity stylist Mark Bustos to make a difference for the people who need it most.
Philips is the #1 maker of LED lightbulbs, but no one knew. And no one cared. So rather than take on a traditional competitor like General Electric, we set our sights a little higher...like, up in sky.
"The Second Ultimate Light Source" was a launch campaign for Philips Lighting that compared all that LED bulbs can do—to all the things that the sun (no offense) cannot. Changing colors? No problem. Cool temperatures? Of course. Philips bulbs can do all that and more. Can the sun say that?
Each playful message began with "Dear Sun" and addressed our biggest competitor head-on. We spoke directly to the sun at the beach, in hot parking lots, from the rooftops of skyscrapers, on TV, and online.
A launch film led viewers to a web experience that changed into infinite colors—just like our bulbs—from a bright sunrise, to moody sunset. And along the way, we showed how Philips lets you capture all the warmth, color and beauty of sunlight—all in a single LED bulb you can have at home.
Yes, the sun is still the ultimate light source. But we set out to prove that Philips is getting closer every day.
"Nationwide is on your side" is one of recognizable taglines in the history of advertising.
In this campaign, we took the seven notes from the Nationwide jingle, and added infinitely to it by partnering with various musicians from jazz, country and pop genres:
Leslie Odom, Jr. from Broadway's "Hamilton"...country crooner Brad Paisley...and Rachel Platten, the singer behind "This is My Fight Song."
We wrote music and lyrics that started with the seven famous Nationwide notes. And soon got people listening, caring and sharing a musical campaign from an insurance and financial services company.
American Express takes entertainment seriously. Cardmembers get private skyboxes at fashion shows and advance tickets to concerts and Broadway.
So to help tell their story, we partnered with someone who takes entertainment as seriously as they do: Conan O'Brien.
Rather than doing an expensive commercial media buy, we pushed out this epic two-minute film to his 23 million fans and followers via Twitter.
This film was directed by Bryan Buckley, and earned American Express its second Emmy nomination for Best Commercial.
When did the holidays become all about trampling over people for a $49 flatscreen TV?
TJMaxx, Marshalls and HomeGoods stores would rather you stay home with your family on the holidays. Then, shop our family when you're ready to find great gifts at great savings, every day.
This integrated campaign included eight TV spots, an online engagement campaign, and signage in over 2,500 stores across the country. We even created custom "Bring Back the Holidays" wrapping paper and shopping bags...both of which sold out in less than a week.
Online comments celebrating the brand's unique POV on the holidays increased 700%, and holiday sales spiked by 21%. Ho Ho Ho!
When people think of American Express, they think of celebrities. But they aren't the only famous faces in the campaign.
When the client asked us for a product-benefit oriented campaign, we came back with what became one of Time Magazine's "Favorite Things of the Year."
A TV, print and an online engagement campaign that gave people an incentive (in the form of Membership Rewards Points) for sharing the faces they see in things they purchase with their American Express Card.
A series of teasers and a launch spot for Keurig Kold, a countertop machine that lets you make a Coca-Cola, Snapple, Gatoraid and more. All at the push of a button.
People don't like cable companies, but they do love the entertainment they provide. So we partnered with the networks they can't get enough of...HBO, Showtime, ABC and more.
The result is a campaign that boosted the public image of Time Warner Cable, and the services they provide.
A mouse-sized solution for a big-city problem.
This campaign for D-Con mouse killer was made up of miniature posters that took over the city, print ads, TV spots, and online videos that all took on a seriously gross subject in a lightly humorous way.
The client was happy. The mice, not so much.
This print campaign for Spotify that connects with the music nerd in all of us.
A promotional piece for when you want to get back the romance...and get it on.
A series of social vids to go along with the colorful personality of VitaminWater.
Think you've seen it all in New York? Think again.
Directed by David Grey, the following cinema ad appeared at the opening of all the films of the Tribeca Film Festival.
Water marks and stains can kill fine furniture. But Old English furniture polish can help.
This campaign was featured in Archive.
Tío Gazpacho is a new line of premium chilled soups. Austin Allan, the CEO, and Michelin-starred-celebrity-chef-slash-investor José Andrés reached out to me to create a fun, irreverent personality for their young brand.
This may be supermarket soup, but this is no Campbell's.